Avis directed by Marcus Soderlund

Marcus has just shot a stunning black & white film for Avis, through VCCP.  The film resurrects the famous ‘we try harder’ line created by Bill Bernbach in 1962.  Set to ‘Let’s Go Fly A Kite’, a man is shown unlocking a car in a car park, but instead of opening just one, thousands of cars around the world become accessible to him.

Watch the film here.