Born in Lyon, Frederic began his career as a theatre actor, and worked as an assistant director on 15 Feature films before making his directional debut in 1990 with the short film L’ECHANGE, which won the Prix de l’Image at the Festival de L’Image du Film. This launched his career as a music video and commercials director.
In 2008 Frederic won a D&AD Pencil for “Best Direction” for his commercial Vodafone “Time Theft” which also garnered 3 British Arrows.
His most recent work includes campaigns for Orange, HSBC and Guinness & British Airways.