Jakob is something of an interactive guru. Having studied at film school in Sydney, this half Swede half Hungarian aristocrat returned to Stockholm to work with A.C.N.E, where he worked with brands including VW, Burger King, and Coke Zero. In 2010 he joined Academy and picked up a D&AD Pencil and 2 Cannes Lions for his ground-breaking social media/facebook activity for Skittles.

He has recently become obsessed with Barbour, following a shopping spree on an O2 shoot in Newcastle……we fear he may be spending too much time in England!