Si & Ad and Euros Come Together for Durex

Euro RSCG have hired Si & Ad to create a cheeky piece of work for Durex.  Using the Marvin Gaye classic, Let’s Get It On, the film shows male and female records turning on the decks, one running too slowly, and one too fast. The product proclaims to speed her up, and slow him down, and aided by DJ Jon1st the two records synchronise, making beautiful music together.

Click here to see the spot on Si & Ad’s reel.

Martin De Thurah's Feist shot in Mexico

For Canadian chanteuse Feist's latest single 'The Bad In Each Other', Martin De Thurah embarked on a 5 day shoot in Mexico City. Academy's promo division A+collaborated with the lovely folks over at The Lift in Mexico to create a story which, in Martin’s words, "is told in a way where it opens up more aspects than it concludes". The complex and evolving storyline was aided by rich cinematography, courtesy of D.O.P Kasper Tuxen.

Watch Here

 

Coffee & Conversation with Peter Cattaneo

Peter has recently completed a film for McDonalds through Leo Burnett, London.  The film seeks to build on the proposition that McDonalds is not just a fast food restaurant, but a place where people can meet for coffee and have a natter.  In the commercial we pick up snippets of conversation ranging from make ups and break ups to office boredom and teen gossip.

Clck here to watch the film.

Si & Ad Hijack the New Year Ad Break

Si & Ad have collaborated with Saatchi & Saatchi and Alesha Dixon to create a 3 minute single shot promo for Weightwatchers.  The film uses real women from the weight loss program dancing to Dixon’s new track, ‘Do It Our Way (Play).’

The complex shoot saw the camera weave in and out of interiors including windows, doors, through a car and into a swimming pool before it reveals Dixon leading a final hurrah in the street.

Click here to see the film.

Academy Success at the British Arrows Craft Awards

Academy picked up 2 Golds from 5 Nominations at last nights British Arrows Craft Awards.  The evening was hosted by the always brilliant Adam Buxton, who opened the evening with a unique rendition ‘Rudolf The Red Nose Reindeer’.

Our wins were for Production Design (awarded to Gregg Shoulder for Ikea) and Use of Recorded Music (Anthony Moore @ Factory for Ikea).

We were nominated for Cinematography (Guinness ‘Dark Life’), Editing (VW ‘Last Tango in Compton’) and Original Music (Nokia ‘Poodle Loop’).

Special thanks to Academy’s MD Lizie Gower, who laid on Bacon Sarnies this morning to help combat the pangs of hangover hunger.

Return of the Rev

Peter Cattaneo’s BAFTA winning ‘Rev’ returned to TV screens last night in a special episode, guest starring Ralph Fiennes as the Bishop of London. The first of a 6 part series shows Reverend Adam Smallbone portrayed as a local hero and nominated for a Pride of Britain Award.  


Catch up with the show here.

 

Martin De Thurah creates The Holiday of a Lifetime

Thomson have launched a 90 second film through Beattie McGuinness Bungay, directed by the always-brilliant Martin De Thurah. The piece is maturely narrated by a wise young boy and focuses on grown ups obsession with time. He goes on to remind viewers that the time spent on holiday will last in the memory forever.

The film was shot over 3 days in Tenerife, lit by Lasse Frank and edited by Mikkel Nilsen.

click here to see the ad

 

The Conks & McDonald's Ride Again

Ben & Chris (that’s Conkerco) teamed up with regular collaborators Rob & Mark over at Leo Burnett and have created a quirky little number for Maccie D’s.  The film shows a crescendo of peculiar locations and scenarios where the new Breakfast Wrap is being devoured.

The film was shot over 2 days in and around Manchester, lit by Ben Magahy and cut by Nik Hindson at The Assembly Rooms.

click here to see the film

Tony Barry conjures up a grand day out for Sainsbury’s

Tony’s latest work comes through AMV and represents the first work for Sainsbury’s without Jamie Oliver.The film shows a father and son having an adventurous day out together, playing on the beach, barbeque-ing sausages and taking a walk up Worthing Pier, and should resonate particularly strongly with all the daddies out there!
 
The film, shot over 5 days in Worthing, was lit by Laust Trier Mork and cut by Sam Rice-Edwards at the Assembly Rooms. Watch here.
 

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