Si & Ad have worked as a directing duo for over a decade, meeting as in-house designers at Virgin Records. They have enjoyed a prolific career in music videos, and from there forayed into commercials developing their penchant for intricate films which never let the technique get in the way of being touching, charming and filmic.
Since starting their commercials career, the pair have shot work for Honda, MoreThan, Miller and JC Penney, but it was with the beautiful love story of Match.com that took them to another level. The film picked up Golds at almost all awards shows around the world, including Cannes, AICP, the British Arrows and the One Show.
More excellent work for Robinsons, Talk Talk, The Trainline, Durex, Thinkbox and a Christmas campaign for Morrisons lead to Campaign Magazine placing them at number 4 on the Best Directors Lists for both 2012 and 2013. They have also shot their 3rd short film 'Indoor' which has gained 'official selection' and won awards at many short film festivals around the world.
Most recent credits include films for Marks & Spencer, Coca Cola and a Christmas film for US department store, Kohl's.