The British Army directed by Frederic Planchon and Si&Ad


'This is Belonging’ is a campaign produced for The Army through Karmarama.  The five films show small, seemingly individual moments, then reveal a wider camaraderie, friendship and respect.  The campaign is designed to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from.

Frederic directed 'Prayer’ and ‘Pull Up’, with Si & Ad shooting ‘Buckeroo’, ‘Letter’ and ‘Voice'.  The films were shot in Scotland, lit by Justin Brown and edited by Sam Rice-Edwards at The Assembly Rooms.  Post production was handled by nineteentwenty. 

Click here to the view the films.