Born in Lyon, Frederic began his career as a theatre actor, and worked as an assistant director on 15 Feature films before making his directional debut in 1990 with the short film 'L'Echange', which won the Prix de l’Image at the Festival de L’Image du Film. This launched his career as a music video and commercials director.
Frederic has won almost every industry award is for work on Orange, Miller, VW, Vauxhall, American Airlines, Mercedes and British Airways. In 2008 he picked up a coveted D&AD Best Director Pencil for Vodafone ‘Time Theft’.
In the last few years Frederic has collected Golds at Cannes, Campaign BIG, the APA and The British Arrows, for short films made for AT&T, two groundbreaking pieces for SSE and, most recently, Cadbury ‘Mum’s Birthday' made for VCCP London.