Born in Lyon, Frederic began his career as a theatre actor, and worked as an assistant director on 15 Feature films before making his directional debut in 1990 with the short film 'L'Echange', which won the Prix de l’Image at the Festival de L’Image du Film. This launched his career as a music video and commercials director.
Frederic has won almost every major award there is for work on Orange, Miller, VW, Vauxhall, American Airlines, Mercedes and British Airways. In 2008 he picked up a coveted D&AD Best Director Pencil for Vodafone ‘Time Theft’ and this year has collected many awards for SSE and AT&T (including a Grand Prix for each).
Other more recent work includes a campaign for Vodafone and spots for Mumsnet, Department for Transport and a follow up to the hugely successful SSE film, again featuring Maya the orang-utan.