Avis directed by Marcus Soderlund
Marcus has just shot a stunning black & white film for Avis, through VCCP. The film resurrects the famous ‘we try harder’ line created by Bill Bernbach in 1962. Set to ‘Let’s Go Fly A Kite’, a man is shown unlocking a car in a car park, but instead of opening just one, thousands of cars around the world become accessible to him.