Si & Ad have worked as a directing duo since 2000, meeting as in-house designers at Virgin Records. They have enjoyed a prolific career in music videos, and from there forayed into commercials developing their penchant for intricate films which never let the technique get in the way of being touching, charming and filmic.

The pair shot work for Honda, MoreThan, Miller and JC Penney, but it was with the beautiful love story of that got them global recgnition. The film picked up Golds at almost all awards shows around the world, including Cannes, AICP, the British Arrows and the One Show.

More excellent work for Robinsons, Talk Talk, The Trainline, Durex, Thinkbox and a Christmas campaign for Morrisons lead to Campaign Magazine placing them in the top 10 Directors of the Year several years running. Their 3rd short film 'Indoor' gained 'official selection' and won awards at many festivals around the world, plus they directed their debut feature Shovel Buddies in 2015, which premiered at SXSW.

More recent credits include spots for the P&O, Vodafone, Tesco and a D&AD Pencil winning film for Volkswagen.