An award-winning fine art graduate, Jack cut his teeth making televised documentaries and gained recognition for his unique approach, fusing highly visual creative language with original and touching storytelling. His ability to work with non-actors and mix tender realism with cinematic style has translated effortlessly to commercials for Adidas, Red Bull, Google and New Balance.
In 2019 Jack directed 'Three Lionesses' for Lucozade; a film featuring a reworking of the famous English football anthem 'Three Lions' to promote the women's world cup. The film has been shortlisted at the British Arrows and Creative Circle Awards.
Other work includes spots for Lays and BWin, plus a campaign for Coral which was released in June 2020.