Seb Edwards
Seb Edwards
Seb had an early introduction to the film industry, starring in John Boorman’s Hope & Glory at just eight years old. Decades later he is one of the most in-demand directors working today, known for a cinematic approach to storytelling that produces work both visually striking and emotionally engaging.
Seb’s work for the COI earned two Gold Lions at Cannes, alongside recognition at numerous other festivals, marking an early milestone in his career. Since then, he has almost exclusively created award-winning work for brands including Adidas, HP, Jägermeister, Lacoste, Nike, Spotify, The Prince's Trust, Virgin Media, Vodafone, and Volkswagen. His Hovis campaign won Golds at the British Arrows, while more recent projects such as Orange’s Trust Journey, the Tyson Fury vs. Francis Ngannou Rumble campaign, and two epic campaigns for Lacoste demonstrate his continued ability to craft large-scale, cinematic commercials that resonate globally. Seb was also behind The Boy & the Piano (2018), the John Lewis Christmas campaign starring Elton John, telling the story of his life and the piano that inspired his musical journey.
Commercials aside, Seb has directed two music videos: James Blake’s reimagining of Joni Mitchell’s A Case of You, starring Rebecca Hall and Jon Hopkins’ Singularity, which won at D&AD and the UKMVAs.
Seb remains at the forefront of commercial storytelling, consistently blending cinematic craft with emotional resonance.