It's Nice That | Ivar Wigan on his sci-fi fantasy interpretation for Gucci
“Gucci is constantly in transition so the brand is open to anything”: Ivar Wigan on his sci-fi fantasy interpretation
High fashion couture collides with technological dystopia in this future-facing Gucci shoot as seen in Wonderland’s latest Spring issue.
Words Jyni Ong - Date 14 April 2020
We’ve long been fans of Ivar Wigan’s here at It’s Nice That. From the first time we caught a glimpse of his photo series The Gods, we were desperate to cover whatever came next for this fresh photographer. And now it is here, in nothing short of greatness in the form of a fashion editorial for Gucci. Published in Wonderland’s latest Spring issue, the photographer takes us on the ride of a lifetime, and into a cyber-futuristic void of fashion, glamour and photography.
“Gucci is constantly in transition, so the brand is open to anything,” Ivar tells It’s Nice That on his latest commission. It’s an attitude embraced whole heartedly by the London-based photographer, and injecting his distinctive sense of mysterious allure into the pictures, Ivar – along with a talented team of creatives including stylist Toni Blaze – produced a shoot well worthy of Gucci’s fabulousness.
He first became interested in photography while living in Jamaica, the setting for his first photo series Young Love, taken over two years on the Caribbean island. Consisting of 70 images and films, the energetic series marks the first of many evocative series from this artist who is so good at capturing the magnetism of a moment. In other work, he turns his lens on party scenes galore, snapping the vibrant personalities of the attendees with a brazen flash. And in commercial jobs, he’s photographed for the likes of Louis Vuitton and Comme De Garçons, and is represented by the photography division of Academy Films, Academy Photo.