Ian Pons Jewell


Ian Pons Jewell

Ian Pons Jewell has applied his unconventional thinking to groundbreaking promos, time travelling epics and far out conceptual work.  Whether working in the realms of drama or comedy, his films carry a surreal originality that is compelling to watch.

Ian has established himself as one of the new generation of pioneers in the music video format with his work chalking up billions of Youtube hits.  He has been nominated 3 times for ‘Best Director’ by the UKMVAs and BUG named him as ‘one of the best music video directors working today’.

In 2017 he directed ‘I Love Doing Dishes’ for Finish through Wieden & Kennedy.  The film won awards across the globe and properly announced him as one of the most exciting directors working in the advertising industry.  Films for Dollar Shave Club, Google Pixel, Three Mobile, Virgin Media and Nike further cement his growing reputation. 

At the end of 2019 Campaign Magazine named Ian one of the top directors of the year, and placed his Virgin Media film no.4 in the best ads of the year.  In the Televisual Commercial 30 Survey, Ian was named number one director of the year in a vote by the production industry.  These accolades come thanks to stellar work for the Diamond Producers Association, Nike China, Apple, Ford, Bose, the aforementioned Virgin Media and more.